Built by Experience. Grounded in Reality.
The strength of Rock CFO starts with the people behind it.
Our team is made up of experienced CFOs and financial leaders who have spent decades inside real businesses. They have navigated growth, downturns, complexity, and change and understand what it takes to build companies that last.
We do not operate from a distance. We work alongside business owners and leadership teams, providing practical guidance grounded in experience, not theory.
Meet the Rock CFO Team
KERRY WATSON
President
Mark Brebberman
Fractional CFO
Eldon Payne
Fractional CFO
MATT DUTCHER
Fractional CFO, KC
David Toone
Fractional CFO
Jay Ketterling
Fractional CFO, KC
ELTON NORMAN
CFO, Kansas City
Dave Warnick
Fractional CFO
More Than Advisors. Part of Your Team.
A Rock CFO is not a consultant who delivers a report and disappears.
We become part of your leadership team, working directly with owners, executives, and finance teams to strengthen financial foundations, improve decision-making, and create sustainable momentum.
Our CFOs collaborate closely with:
- Business owners and founders
- Executive leadership teams
- Internal finance and accounting staff
- External CPAs, banks, and advisors
What Defines a Rock CFO Team Member
Rock CFO team members share a common mindset and approach:
Experienced leadership
Our CFOs bring 30+ years of real-world business experience across a wide range of industries and operating environments.
Embedded partnership
We integrate into your team and work onsite when it makes sense, building trust and alignment through collaboration.
Practical decision support
We focus on clarity, discipline, and execution so decisions are informed, timely, and grounded in financial reality.
Calm under pressure
The challenges you face are challenges we have likely encountered before. We bring steady leadership when it matters most.
Built on Grit, Determination, and Experience
Rock CFO team members bring more than technical expertise. They bring perspective.
They understand what it means to make decisions with limited information, manage risk, lead through uncertainty, and balance short-term pressures with long-term goals.
That experience allows us to guide businesses with confidence, discipline, and empathy.
Talk with Rock CFO
Rock CFO is built on experienced financial leaders who work alongside business owners to bring clarity, discipline, and confidence to decision-making.
If you’d like to learn more about our team, our experience, or how we work with clients, answer the form and a Rock CFO team member will follow up to start the conversation.
- Kansas City, Missouri